The BBA Digital Marketing curriculum at the University of Michigan – Dearborn requires digital marketing students to take MKT-363, Digital Search & Consumer Marketing.   As part of the requirement for MKT-363 students prepare for and take Google’s AdWords Certification Exam to receive the AdWords Certification.  Students must take and pass both the AdWords Fundamentals exam and one of the following exams:

  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising

I opted for the Search Advertising exam.  Requirement met!

AdWords Certification - Russ Cuthrell

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