In line with digital technologies that are constantly changing and fast-advancing with breakthrough discoveries along with endless innovations is the rise of digital marketing. It’s where two worlds meet- marketing and the internet, connecting them to various forms of electronic, new media including cellphones, apps, and video games, for the promotion of products, brands and services. To be deemed effective, planning and implementing the right strategies must be in place which requires expertise and experience through proper training. This can be achieved by finding the best digital marketing programs in Michigan for an optimized learning environment. which is worth your time, money, and efforts.
Why Choose to Pursue the Digital Marketing Career?
Digital marketing has evolved with the ever changing times, at an incredibly fast rate that’s towering over all occupations. The U.S. Bureau of Labor Statistics show that the market research analysts and marketing specialists increase in number is at 32% expectancy during 2012-2022, surpassing the national average of merely 11% for other professions. Having the knowledge and skills on digital media and marketing gives you an edge in today’s modern times, such as when running a business which is bound to become lucrative and reap sweet success. With the ultimate goal of reaching and converting leads into valuable customers and retain them, the different advertising mediums altogether render increased sales and the desired outcomes.
While it sure sounds like a promising future to anyone who wishes to pursue their career n the world of digital marketing, the education required seems to be lacking and still under development. Why? Primarily due to several reasons including outdated marketing textbooks, the fact that traditional marketing professors have received no formal education in the field, while some cannot keep up and still aren’t offering a dedicated class and accredited courses focused on digital marketing. Hence, students would best compare marketing degree programs that are available in-state. One will be surprised as they realize how very different each university’s offerings can be as they strive to meet your needs to acquire the latest digital marketing skills.
The Best Digital Marketing Programs in Michigan
The University of Michigan – Dearborn ranks among the best digital marketing programs in Michigan garnering the top position compared to other schools, whereby it is at number 36 in the 2016 edition of the Best Colleges in Regional Universities covering the Midwest. Regional Universities typically offer a full range of undergraduate programs and a number of master’s programs, but only a few doctoral programs. Ferris State University is at #61, Eastern Michigan University at #85, and the Western Michigan University ranked 187th among the National Universities. For a closer look, here are their digital marketing courses:
Ferris State University
Marketing Degree with Concentration on E-Commerce Marketing
- Business to Business E-commerce marketing
- Business to Consumer E-commerce marketing
- Principles of Marketing
- Direct Marketing
- Bus-to-Bus Advertising/IMC
In-state tuition and fees amount to 10,970 for 2015-16
Out-of-state tuition and fees amount to $17,562 for 2015-16
Eastern Michigan University
MBA with E-business specialization
- Digital Marketing
- E-Commerce Law
- E-Business Strategy
- Accounting for E-Commerce
In-state tuition and fees amount to $9,949 for 2015-16
Out-of-state tuition and fees amount to $26,479 for 2015-16
Western Michigan University
EMBJ or eBusiness Marketing Major
- Web Applications for Business
- Business Web Architecture
- Marketing Research
- Internet Marketing
- Advance Internet Marketing
In-state tuition and fees are $10,685 for 2014-15
Out-of-state tuition and fees are $24,917 for 2014-15
University of Michigan – Dearborn
BBA Degree, Digital Marketing Major
Required for Digital Marketing Major (21 Credits)
Pick Two Courses from:
- Managing Electronic Commerce Systems
- Understanding Consumers
- Marketing Management
- Global Marketing and Consumer Culture
- Database Systems I
- Advanced Computer Applications
In-state tuition and fees amount to $11,524 for 2015-16
Out-of-state tuition and fees amount to $23,866 for 2015-16
U of M – Dearborn HAS THE BEST Digital Marketing Program in Michigan
Obviously, the U of M – Dearborn’s BBA Digital Marketing program is simply the best digital marketing program in Michigan with the most comprehensive offerings with hands-on training that provide you with everything you need to know. Some people would go for the most affordable rates, which is quite a practical thing to do nowadays. However, the slight difference in cost gives you beyond your money’s worth, for you will receive their top-notch education made available to a huge diversity of students. Both required and elective courses are tailored to your needs and preferences, whichever is more pertinent to your personal career goals.
“U of M’s Digital Marketing program isn’t just top-notch, it’s also one of the first in the country where students can study social network marketing, SEO, open source innovation, viral marketing, web analytics, reputation management, and experimenting with market research.” (Search Engine Journal, March 2015)
U of M – Dearborn deserves the recognition and reputation it has gained, proving that education is priceless with the many opportunities they open to every student. Digital Marketing covers a huge range of activities which students can study, including social network marketing, search engine optimization, viral marketing, open source innovation, web analytics, experiment based market research, and reputation management. MA degrees are basically focused on the digital marketing’s more creative side, MBA degrees exhibit a corporate focus, MSc programs are of an analytical nature, and BBA programs are designed for developing future leaders, and the next one could be you.
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